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Account Management and Relationship Marketing

Professionals facing greatly increased competition need to actively market their services.

Business and Marketing Solutions specialises in Relationship Marketing. This approach influences both the way we work with you and how we interact with your customers. We provide marketing and business development services for small companies, business consultants, management trainers and human resource professionals.

We can manage your existing portfolio of clients. This can include:

Advertising and Mailshots - Enquiries and Bookings

A well-targeted mailing will almost always generate a cost-effective response rate. We can manage responses, handling enquires and bookings by telephone, letter or email.

Building and Maintaining your Database.

All existing client databases benefit from regular maintenance to grow, develop and ensure accuracy, the more time the better. This might take a number of forms:

Additional Services

Seminars, Conferences and Briefings

We can manage, co-ordinate and facilitate public events from initial advertising, to choosing and booking venues, arranging for guest speakers, supervising staging, lighting and audio visual arrangements, providing a 'conference co-ordinator' on the day and arranging catering etc.

Facilitation

By using us as facilitators you are free to focus on your role at an event or meeting and to contribute fully throughout. Our experienced facilitators will look after the design and management of the event, deal with group dynamics and steer the event to a successful conclusion. Through needs analysis and consultation we are able to ensure that the areas addressed at a facilitated event are those which are most apposite to your needs.

Through facilitation we are dedicated to making a real difference. We specialise in designing and facilitating meetings and workshops with both large and small groups. Any event can be structured or totally open and free running. We will work closely with you to design and deliver an event, which will match your particular situation.

Because we are trained and used to observing people behaving in a variety of work related situations, we are able to use this skill to obtain a clear understanding of what is being said and not being said at such events. This adds real value and gets behind the obvious messages to those that are hidden under the surface and, if required, we can also provide an independent written report following completion.

Whilst being facilitators ourselves, we also provide facilitator training.

Business and Management Services

We can also provide a business/office management service. Including secretarial support, database management, invoicing, materials production, telephone answering service and diary management.

Direct Marketing

We can advise on the design of your marketing materials, assist in deciding on your target market and how best to promote yourself or your organisation. We also advise on the purchase of mailing lists, management of databases and can also arrange the printing and despatch of mailshots.

Business Communication

We can advise on the content and design of mailshots and other advertising and marketing material. We also assist with the content and design of your website. We have close links with design and media companies who can help you set up or manage a website or arrange production of your stationery, promotional and other materials.

Consultancy and Coaching

We can provide you with coaching to help you improve your own Relationship Marketing Skills and Consultancy to help you to develop your own marketing systems. We would be pleased to discuss your particular requirements in any of the above areas and, where appropriate, give an estimate of the time and costs involved.